Brought to you by IMM Graduate School
The IMM Graduate School strives to be the distance learning provider of choice and the centre of excellence for supply chain, business and marketing qualifications in Africa. The Institute of Marketing Management was established in 1948, and the IMM Graduate School has provided industry endorsed, distance learning qualifications since 1960. Specialising in marketing, business, and supply chain management, the IMM Graduate School has graduated more than 19 000 students, of which many hold key positions globally.
We believe that our academic marketing qualifications should equip you for your career. The content and activities in our curricula are academically sound and industry relevant. We ensure that our qualifications include the application of theory and real-life business situations. Our consistent focus on industry relevance ensures that we remain specialists in preparing students for the world of work.
Marketing is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. There are so many core business functions that stem from a good marketing plan. In fact, marketing is more important today than ever before. The world is awash with new offerings, innovations, technologies, business models, products, services etc. These new offerings must be brought to market and commercialised in order to generate revenue and profit for the organisation.
Logistics, which is an integral part of supply chain management, lies at the centre of almost every consumer requirement worldwide. In South Africa it is a scarce skill – the country is in drastic need of skilled talent in this field, with a shortage of somewhat 130 000 logistics managers. One global study estimates that demand for supply chain professionals exceeds supply by six to one. Once qualified you will have learnt the fundamental skills required to engage in the processes and inter relationships across the supply chain so as to create sustainable value for organisations. The Higher Certificate also provides you with a ‘foot in the door’ in a variety of industries that is desperate for these skills.
Marketing globally, is one of the fastest growing industries. With this qualification, you will learn what drives a business, you get to be creative and strategic at the same time. Once qualified, your broad understanding of marketing and management will enable you to make sound decisions by collecting, analysing, organising and critically evaluating financial and marketing information. A career in marketing appeals to a wide variety of people because the job roles within the sector are so varied – there’s something for everyone. You can use your degree to progress into careers in marketing, communications, sales, PR, advertising, consultancy, management and much more. Plus, you’ll have the core business skills to pursue careers outside of marketing should you wish to.
Marketing starts with the question: What does the customer want? To enable a company to supply a sought after product or service, the marketer needs to manage a dynamic environment, where various aspects such as business and marketing principles, research, finance, branding and communication needs to be considered holistically. The objective of this process is to create synergy, where the whole is greater than the simple sum of its parts – where the products or services delivered not only satisfies customer needs and wants, but that, at the end of the day, it adds value not only to the bottom line of the company, but also to the industry, environment and community within which the company operates.
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The IMM Graduate School prides itself in producing professionally qualified and well-equipped graduates who are able to practice effectively in the business environment. We are constantly advancing our learning materials and finding new ways to help you expand your knowledge base.